TokenFi Launches National U.S. Campaign With Times Square Takeover and Prime-Time TV Push
TokenFi launches national U.S. media campaign with Times Square ads and TV spots on Fox Business and Bloomberg.
In a bold move to cement its presence in the U.S. market, TokenFi—a platform focused on digital asset tokenization—has unveiled a three-month national media campaign that blends prime-time television exposure, digital amplification, and high-visibility outdoor advertising in the heart of New York City.
The initiative, developed in partnership with New to The Street, a long-running financial news brand, will feature bi-monthly televised interviews on Fox Business and Bloomberg Television, reaching an estimated 219 million households across the United States. Alongside the interviews, commercials will air more than 100 times per month on CNBC, Fox Business, and Bloomberg, with an additional 50 airings on Bloomberg during the campaign’s second month.
A centerpiece of the initiative is TokenFi’s takeover of the iconic Reuters digital billboard in Times Square, one of the most visible advertising locations in the world. The campaign will feature 20 digital ad rotations per hour, running continuously for four weeks each month. The content will spotlight TokenFi, its parent ecosystem Floki, and its gaming project Valhalla.
To extend reach beyond traditional media, TokenFi’s televised segments and promotional content will be archived on New to The Street’s YouTube channel, which boasts over 3.4 million subscribers, and distributed across the platform’s social channels. In parallel, monthly press releases and syndicated coverage will target leading business newsrooms at ABC, NBC, CBS, and Fox, ensuring consistent exposure across multiple audience segments.
Beyond broadcast visibility, the campaign includes direct investor engagement through a series of in-person events in New York City. These include broker meetings, retail investor sessions, and presentations to family offices and accredited investors, designed to build relationships with key financial stakeholders and attract interest in TokenFi’s tokenization solutions.
Vince Caruso, co-founder and CEO of New to The Street, described the campaign as a multifaceted approach to building mainstream awareness around TokenFi’s mission.“This partnership is designed to introduce TokenFi to both institutional and retail audiences through an integrated strategy that combines broadcast, digital, and outdoor channels,” Caruso said.
The media push officially launches in October 2025, with TokenFi’s first interviews airing during prime business hours on Fox Business and Bloomberg Television. The campaign underscores TokenFi’s ambition to position itself as a household name in the growing tokenization industry, which analysts see as a key frontier for bridging traditional finance with blockchain technology.
With visibility across television, digital media, and one of the most trafficked public spaces in the world, TokenFi’s U.S. debut represents a high-profile step in the mainstreaming of tokenized assets—and a signal that the next wave of financial innovation is moving decisively into the public eye.
