Sui and 21Shares Forge Strategic Partnership to Accelerate Global Adoption
Sui partners with 21Shares to boost institutional and retail adoption amid U.S. expansion push.
Sui, the high-performance Layer-1 blockchain, has entered a strategic alliance with 21Shares, a leading issuer of cryptocurrency exchange-traded products (ETPs), in a move aimed at broadening the global reach of the SUI token. Announced on May 14, the partnership underscores growing institutional interest in scalable blockchain infrastructure as traditional finance deepens its crypto integration.
Switzerland-based 21Shares is looking to leverage its collaboration with Sui to expand into the U.S. market, where a more crypto-friendly regulatory tone under the current administration has opened new opportunities. The firm, already a prominent player in the European digital asset space, sees Sui as a key component of its American strategy.
“Partnering with Sui speaks to where we see the future of blockchain infrastructure heading,” said Federico Brokate, head of U.S. business at 21Shares. “We believe Sui has the technical underpinnings, DeFi and developer ecosystems, and institutional alignment to play a central role in crypto for a long time.”
The announcement came during the annual Sui Basecamp conference, where 21Shares President Duncan Moir highlighted the company’s early conviction in Sui’s potential. “Since our earliest research into Sui, we believed it could become one of the most exciting blockchains in the industry, and we’re seeing that thesis play out,” Moir stated. He added that the firm’s roadmap with Sui is shaped by both market conviction and investor demand.
Sui’s technical appeal lies in its ability to deliver sub-second transaction finality and support for high-throughput decentralized applications. As developers increasingly seek scalable solutions for decentralized finance (DeFi) and real-world asset tokenization, Sui has emerged as a compelling choice.
According to DeFiLlama, Sui currently ranks as the eighth-largest blockchain by total value locked (TVL), with approximately $2.06 billion secured in DeFi protocols—a figure that has surged nearly 70% in the past month alone. This rapid growth suggests increasing confidence from both developers and investors in the platform’s long-term viability.
The partnership with 21Shares is expected to bring SUI exposure to a wider range of retail and institutional investors through structured financial products. It also reinforces the trend of ETP providers integrating blockchain-native tokens into mainstream investment vehicles, signaling a deeper convergence of traditional finance and decentralized technology.
As the U.S. market opens up to more proactive crypto engagement, Sui’s alignment with 21Shares could mark a pivotal moment in its journey from a developer-focused blockchain to a globally recognized financial infrastructure player.
