OranjeBTC Goes Public on Brazil’s B3, Cementing Latin America’s Bitcoin Corporate Wave

Brazil took a historic step in its financial evolution this week as OranjeBTC, a company whose primary asset is Bitcoin, began trading on B3, the São Paulo–based stock exchange that serves as the heart of Latin America’s capital markets. The listing positions OranjeBTC as the region’s largest corporate Bitcoin holder and marks a new chapter in the continent’s embrace of digital assets.

Founded by former Bridgewater Associates executive Guilherme Gomes, OranjeBTC enters the public market holding 3,675 BTC, currently valued at more than $444 million. Its debut represents not only a milestone for Brazil’s financial ecosystem but also an inflection point for Latin America’s broader crypto adoption.

OranjeBTC’s model closely follows the now-famous playbook pioneered by MicroStrategy in the United States: issuing convertible debt, raising capital, and using those funds to purchase and hold Bitcoin as a long-term strategic reserve. This corporate strategy treats Bitcoin not as a speculative instrument but as a balance sheet asset — a hedge against inflation and currency volatility.

Earlier this year, OranjeBTC raised $210 million in a funding round led by Itaú BBA, the investment arm of Brazil’s largest bank, Itaú Unibanco. The round drew a roster of prominent backers, including Tyler and Cameron Winklevoss, Mexican billionaire Ricardo Salinas, FalconX, Adam Back of Blockstream, and U.S.-based funds Off the Chain Capital and ParaFi Capital.

But CEO Gomes insists that OranjeBTC’s mission goes beyond asset accumulation. Speaking toWIRED en Españolin September, he emphasized the company’s focus on financial education as a key pillar of its strategy. “We want to be an information center and help Brazilians and Latin Americans understand what money is, the role of a tangible asset, and how Bitcoin works,” Gomes said.

To that end, OranjeBTC plans to launch an educational initiative designed to teach shareholders and institutional investors about Bitcoin’s monetary principles. Dubbed the company’s “learning layer,” the platform will provide tools and content aimed at demystifying digital assets for a new generation of savers and investors.

The firm’s public debut was executed through a reverse IPO, merging with Intergraus, a company already listed on B3. Following the transaction, roughly 85% of OranjeBTC’s shares will be freely tradable, enabling both institutional and retail investors to gain direct exposure to a company whose core asset is Bitcoin.

OranjeBTC’s arrival on B3 places Brazil at the forefront of Latin America’s corporate Bitcoin adoption movement — a position previously led by companies like Méliuz, which holds just 605 BTC. As BNB and Bitcoin prices climb globally, Brazil’s markets may now offer a new template for digital asset integration into public equities.

Whether OranjeBTC’s bold bet becomes a model for other Latin American firms remains to be seen, but its launch sends a clear signal: Bitcoin’s institutional era in the region has officially begun.