Japan’s Aplus Card Integrates Crypto Rewards, Offering Direct Conversion to XRP, BTC, and ETH
Aplus becomes Japan’s first credit card to allow point conversion to XRP, Bitcoin, and Ether, offering a low-risk crypto entry path.
In a pioneering move for Japan’s fintech sector, Aplus credit card users can now convert loyalty points directly into cryptocurrency. Starting July 21, customers may redeem their points for XRP, Bitcoin (BTC), or Ether (ETH), marking the country’s first major rewards program to support direct crypto redemptions.
Under the new system, 2,100 Aplus points translate to over 2,000 yen (approximately $13 to $15 USD) in cryptocurrency—depending on market exchange rates. This innovative offering transforms routine spending into a pathway for digital asset ownership without requiring upfront cash investments or technical know-how.
To access the crypto rewards, users must either log into the Aplus portal or hold an account with SBI VC Trade, the crypto exchange facilitating the conversions. Once acquired, digital assets can be kept within the SBI VC Trade platform or transferred to a personal wallet, with all transactions subject to Japan’s existing crypto taxation rules.
The system ties closely to Aplus’ traditional point structure: one point is earned for every 200 yen (about $1.30 USD) spent, with bonus points awarded for monthly expenditures exceeding 50,000 yen (around $330 USD). These points remain valid for two years, giving cardholders flexibility in when and how they redeem them.
Although the redemption value may appear modest, this integration lowers the barrier to entry for users unfamiliar with digital assets. As Makoto Kobayashi, a senior manager at SBI VC Trade, explained, “Using reward points makes that possible, without asking [users] to risk cash or deal with exchanges.”
While this initiative expands the utility of credit card rewards, several aspects remain unclear. Aplus has yet to publish full program guidelines, including redemption limits, monthly caps, or variations in conversion rates by cryptocurrency. These unanswered questions may hinder initial adoption until more transparency is provided.
The novelty of crypto redemptions for everyday transactions is expected to attract retail users more than institutional players, who may find the reward amounts negligible. Still, for many individuals curious about crypto but hesitant to invest, this could be a low-risk entry point into digital finance.
As Japan continues to refine its regulatory stance on cryptocurrencies, the Aplus initiative may serve as a testing ground for mainstream crypto integration in the financial services industry. If successful, it could prompt other card issuers and loyalty platforms to follow suit.
