Forging the Future: Strategy World 2025 Unites AI, Business Intelligence, and Bitcoin in Orlando

This week, Orlando becomes the epicenter of digital innovation as Strategy World 2025 launches with over 1,500 business and technology leaders converging for a four-day deep dive into the intersection of Artificial Intelligence, Business Intelligence, and Bitcoin. Hosted by Strategy™ — formerly known as MicroStrategy — the annual conference promises visionary insights, hands-on learning, and bold conversations around the technologies shaping enterprise transformation.

Held at the Signia by Hilton and Waldorf Astoria Bonnet Creek, the event marks Strategy’s ambitious shift from being a traditional business intelligence player to a forward-thinking powerhouse driving the convergence of analytics and digital assets. The 2025 edition also runs alongside the fifth annualBitcoin for Corporationsevent, reinforcing Strategy’s prominent role in the institutional adoption of cryptocurrency.

“Strategy World is where vision meets execution,” said Phong Le, President and CEO of Strategy. “Bitcoin and AI are the two most transformative technologies of our time, and we’re empowering forward-thinking organizations with the tools, insights, and technologies they need to lead in the digital age.”

The conference opened with a keynote by Strategy Executive Chairman Michael Saylor and CEO Phong Le titledThe Transformative Power of Bitcoin and AI. Their discussion set the tone for an event centered on how these two technologies will redefine not just finance, but how data itself is leveraged for strategic advantage.

More than 80 sessions and workshops follow, offering deep dives into AI-powered decision-making, embedded analytics, and enterprise-scale cloud solutions. Attendees also have the chance to earn certifications and join hands-on labs designed to accelerate technical mastery.

TheBitcoin for Corporationssegment, co-hosted withBitcoin Magazine, invites C-suite executives, financial professionals, and tech innovators to explore Bitcoin’s role in corporate finance. Michael Saylor will also deliver a keynote titledThe Case for Corporate Adoption of Bitcoin, making a compelling argument for businesses to embrace digital assets as part of their treasury strategy.

Saurabh Abhyankar, Strategy’s EVP and Chief Product Officer, will presentThe Evolution of Enterprise Intelligence in the Age of AI, unveiling the company’s latest technological roadmap and vision.

“Strategy World is more than a user conference — it’s a global platform for shaping what’s next in AI, BI, and Bitcoin,” said Carla Fitzgerald, EVP and Chief Marketing Officer at Strategy. “Attendees will engage with some of the brightest minds in the industry, gaining not just insights but also real-world stories of success and innovation.”

Beyond the content-rich agenda, the event emphasizes community building with activities like the Women in Tech panel, the Partner Forum, and the much-anticipated World Party. A new branded merchandise store — both physical and online — will also be launched during the event.

The conference reflects Strategy’s broader evolution following its rebranding. As the first publicly traded Bitcoin Treasury Company, Strategy now combines financial innovation with enterprise software to offer a unique value proposition. With its strategic reserves in Bitcoin and a robust portfolio of AI-powered analytics tools, the company is well-positioned to lead in a rapidly transforming digital economy.