DDC and Animoca Forge $100M Bitcoin Alliance to Lead Corporate Crypto Treasury Shift
DDC teams up with Animoca Brands in a $100M Bitcoin strategy push, advancing institutional adoption of BTC as a treasury asset.
In a bold move reflecting the accelerating institutional adoption of Bitcoin, DDC Enterprise Limited has unveiled a strategic $100 million partnership with Web3 powerhouse Animoca Brands. The agreement, formalized through a non-binding memorandum of understanding, will focus on enhancing Animoca’s Bitcoin treasury strategy with DDC’s support and guidance.
Best known as an NYSE-listed e-commerce and Asian food company, DDC is rapidly transforming into a major player in the digital asset arena. The firm recently announced its intention to adopt Bitcoin as a core reserve asset. This latest partnership with Animoca Brands strengthens that initiative, positioning both companies at the forefront of the corporate Bitcoin treasury movement.
Under the agreement, DDC will help craft and implement high-yield strategies for Animoca’s existing BTC holdings. The collaboration also includes a significant leadership element: Yat Siu, co-founder of Animoca Brands, will join DDC’s newly formed Bitcoin Visionary Council. His industry insight and Web3 expertise are expected to provide strategic direction as DDC deepens its crypto engagement.
"The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives," said Norma Chu, DDC’s CEO and founder. “Together, we’re committed to innovation, disciplined risk management, and unlocking Bitcoin’s full potential as a modern treasury asset.”
The partnership arrives at a pivotal moment in Bitcoin’s institutional journey. In Q2 2025 alone, public companies added 131,000 BTC to their balance sheets—an 18% increase from the previous quarter. Corporate Bitcoin holdings have now surpassed 847,000 BTC, with DDC signaling its intent to join the ranks of top holders like Strategy (formerly MicroStrategy) and Metaplanet.
Bitcoin’s price trajectory has supported this trend, recently soaring past $118,000 to hit new all-time highs. Spot Bitcoin ETFs also saw an 8% rise during the same period, representing an additional 111,000 BTC in institutional inflows. These developments reflect a maturing market in which BTC is no longer viewed as speculative, but increasingly as a strategic treasury reserve.
By aligning with Animoca Brands and onboarding a visionary like Yat Siu, DDC is making clear its ambitions to be more than just a participant. It aims to be a leader in defining how corporate treasuries approach Bitcoin in the Web3 era.
