Trump Media & Technology Group (DJT), the company behind the social media platform Truth Social, has announced the launch of a new financial services platform, Truth.Fi. This venture will focus on cryptocurrency investments and customized exchange-traded funds (ETFs), marking the company’s latest expansion into the digital finance space.
The company’s board has approved an investment of up to $250 million, partnering with major asset manager Charles Schwab (SCHW) to allocate funds toward separately managed accounts (SMAs), tailored ETFs, and a range of crypto-related assets, including Bitcoin (BTC). A filing with the Securities and Exchange Commission confirms these plans, highlighting the firm’s commitment to integrating decentralized finance into its broader business strategy.
According to the press release, Charles Schwab will also provide strategic guidance on Truth.Fi’s investment approach, reinforcing the platform’s ambitions in the financial sector. Trump Media CEO and Chairman Devin Nunes described the initiative as a natural extension of the company’s previous ventures, stating, “Truth.Fi is a natural expansion of the Truth Social movement. We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance.”
The announcement has already generated market enthusiasm, with DJT shares rising by 10.4% following the news. This move is part of a broader trend of Trump-affiliated businesses exploring opportunities in the digital asset space. Prior to this, Trump and his family had backed the decentralized finance protocol World Liberty Financial. Additionally, just days before his January 20 inauguration, Trump introduced an “official” memecoin on the Solana blockchain, fueling speculation among traders and sparking debate within the crypto industry.
Truth.Fi represents another strategic step into the evolving financial landscape, positioning itself at the intersection of politics, media, and fintech. As cryptocurrency and decentralized finance continue to gain mainstream traction, this latest initiative underscores Trump Media’s ambition to establish itself as a key player in the rapidly shifting digital economy.