Trump Media & Technology Group (DJT) saw its stock climb 9% on Tuesday following the announcement of a strategic collaboration with cryptocurrency trading platform Crypto.com. The partnership aims to introduce a new line of exchange-traded funds (ETFs), marking a significant step into the financial markets for the media company tied to former President Donald Trump.

The company, which operates Truth Social, the Truth+ streaming platform, and the Truth.Fi financial technology brand, revealed that the ETFs will be launched later this year through Truth.Fi. The initiative aligns with Trump Media’s broader efforts to expand its financial services and capitalize on the growing demand for digital assets.

According to the company, the ETFs will be available through Crypto.com’s broker-dealer subsidiary, Foris Capital US LLC. The investment products are expected to feature a blend of digital assets and traditional securities, with a particular emphasis on companies that embody a “Made in America” ethos. These funds will span multiple industries, including energy, and will incorporate a mix of cryptocurrencies such as Bitcoin, Cronos, and other digital assets.

Trump Media CEO Devin Nunes highlighted the innovative nature of the project, stating that the goal is to develop funds that focus on high-growth companies, cutting-edge technology, and initiatives that bolster the U.S. economy. The move represents an attempt to attract investors seeking exposure to both traditional and digital financial instruments with a nationalistic investment focus.

Despite the recent uptick in stock price, Trump Media & Technology Group has faced a turbulent year, with shares losing approximately a third of their value since the beginning of 2025. However, the announcement of this ETF venture has sparked renewed interest among investors, potentially paving the way for future growth in the rapidly evolving financial landscape.

By Alejandro Silva Ramírez, Crypto Analyst & Columnist