Donald Trump is once again turning to the world of crypto, this time through a blockchain-powered real estate game inspired by Monopoly. The former president is reportedly backing a video game where players build digital cities and earn in-game currency, blending real estate strategy with the rapidly evolving world of Web3.
Set for release later this month, the game is said to resemble MONOPOLY GO!, a mobile hit where players collect resources and develop virtual properties. Sources close to the project told Fortune that the Trump-branded game aims to fuse nostalgic gameplay with crypto incentives, potentially opening new doors for blockchain-based entertainment.
Behind the development is Bill Zanker, a long-time Trump associate and entrepreneur who previously played a key role in launching Trump’s NFT collections and the FIGHT memecoin. Zanker has remained closely aligned with Trump’s digital ventures and appears to be leading this latest push into gamified crypto.
The game is just the latest addition to a fast-growing ecosystem of Trump-themed blockchain initiatives. Over the past year, the Trump name has been attached to everything from NFTs and DeFi projects to a bitcoin mining company co-owned by his sons. And it’s no coincidence—Trump has been increasingly vocal about his support for cryptocurrency, even calling for the creation of a national bitcoin reserve as part of a larger pro-crypto policy stance.
That alignment between personal investments and political rhetoric hasn’t gone unnoticed. Critics have pointed to potential conflicts of interest, questioning the ethics of a former president promoting technologies in which he and his family are financially involved. Nonetheless, Trump’s camp has repeatedly emphasized that their involvement comes from a place of genuine belief in crypto’s transformative potential.
If the game manages to gain traction, it could serve as a new frontier for Trump’s digital brand, appealing to both crypto enthusiasts and casual gamers. It also fits neatly into a broader trend of high-profile figures venturing into Web3, using their influence to shape—and capitalize on—the next generation of digital interaction.
While it’s still unclear how deep the game’s blockchain integration will go, or whether it will include play-to-earn mechanics, its mere existence signals a continued push by Trump into the world of decentralized technology. Whether it’s a passion project, a business opportunity, or a bit of both, one thing is certain: Trump is not stepping away from the crypto stage anytime soon.
By Alejandro Silva Ramírez, Crypto Analyst & Columnist