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MicroStrategy’s Bitcoin Investment Strategy Pays Off Amid Consistent Purchases

MicroStrategy has once again bolstered its Bitcoin holdings, revealing today the acquisition of 1,070 BTC for a total investment of $101 million. The purchase was made at an average price of $94,004 per coin, suggesting the transaction occurred prior to the current market price of approximately $99,500.

With this latest addition, MicroStrategy now owns 447,470 BTC, accumulated over four years at a combined cost of $27.97 billion. The company’s average purchase price per Bitcoin stands at $62,503. At today’s price, the total value of its Bitcoin portfolio reaches $44.55 billion, leaving the software services firm with an unrealized profit of $16.59 billion.

The new acquisition continues MicroStrategy’s remarkable streak of Bitcoin purchases. In 2024 alone, the company acquired 258,320 BTC, a substantial portion of which came during an intensified buying spree in the final weeks of the year. Since November 11, following the election of pro-Bitcoin Donald Trump as U.S. president, MicroStrategy has announced Bitcoin purchases every Monday, making this the ninth consecutive week of acquisitions.

Notably, the firm’s largest single purchase occurred on November 25, when it bought 55,500 BTC for $5.4 billion. Despite this aggressive approach, not all acquisitions have been equally profitable. On December 23, MicroStrategy purchased 5,262 BTC at $106,662 per coin—a transaction that remains at a loss given the current market price.

Nonetheless, MicroStrategy’s overall performance in 2024 has been extraordinary. The company’s Bitcoin yield for the year reached 74.3%, with a 48% yield achieved in Q4 alone. This impressive return underscores the firm’s strategic investment approach, even in a volatile market.

The crypto community has responded enthusiastically to MicroStrategy’s sustained momentum. Prominent Bitcoiner Neil Jacobs praised the company’s leadership, reiterating the adage that “the best time to buy Bitcoin was yesterday, and the second-best time is today.” Others, however, have pointed out the gradually decreasing size of the company’s weekly purchases, raising questions about whether the streak will extend into a tenth week.

Adding to the speculation, MicroStrategy recently announced plans to raise $2 billion in capital to fund further Bitcoin acquisitions. This move demonstrates the firm’s unwavering commitment to its Bitcoin strategy, even as market dynamics evolve.

As MicroStrategy continues to push boundaries with its aggressive Bitcoin accumulation, its actions remain a focal point for the cryptocurrency community. Whether the company will sustain its streak into next week remains to be seen, but its influence on the market is undeniable.

 

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