Google is expected to unveil updates to its cryptocurrency advertising policy, marking a significant shift since its last revision in December 2023. Reports suggest that the revised policy may embrace the inclusion of Bitcoin exchange-traded funds (ETFs), as hinted by language within the update.

Unlike its stance in 2018 when Google implemented a comprehensive ban on cryptocurrency-related ads, the latest policy revision is expected to greenlight advertisements for products referred to as “Cryptocurrency Coin Trusts.” These products enable investors to engage in the trading of shares within trusts holding substantial crypto portfolios.

The evolving regulatory landscape and recent approvals by the US securities regulator for 11 issuers to list US spot Bitcoin ETFs have likely influenced Google’s reconsideration of its crypto advertising policy. Notably, the proposed changes could provide a platform for ETF issuers, such as industry giants BlackRock and Fidelity, to reach a wider audience and attract new investors.

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As reported by DL News, in 2018, Google’s strict ban on crypto-related ads, encompassing initial coin offerings, crypto exchanges, wallets, and trading advice, aimed to protect retail investors from what the tech giant perceived as predatory practices. However, times have changed, and the recent approval of Bitcoin ETFs by the securities regulator has prompted a reevaluation of Google’s advertising policies.

If the anticipated changes are implemented, Google’s updated policy could offer a more expansive advertising platform for ETF issuers, facilitating increased visibility for financial heavyweights like BlackRock and Fidelity. This marks a notable departure from Google’s previous stance, reflecting the evolving landscape of the cryptocurrency industry.

Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Cryptocurrency is not a legal tender and is subject to market risks. Readers are advised to seek expert advice and read offer document(s) along with related important literature on the subject carefully before making any kind of investment whatsoever. Cryptocurrency market predictions are speculative and any investment made shall be at the sole cost and risk of the readers.