Artist pplpleasr, who has worked with big name DeFi protocols Uniswap, SushiSwap and Pickle Finance, has teamed up with Fortune Magazine for an NFT drop.

The NFTs, which go live on Aug. 6 at 12 pm EST, will be based on pplpleasr’s cover art for Fortune Magazine’s August/September issue, which focused on cryptocurrency and DeFi.

“The higher level concept of the cover art is to compliment their tag line: crypto vs. wall street,” pplpleasr said in a behind-the-scenes video. “So the art is meant to represent this concept of a portal or going down the rabbit hole of crypto and the metaverse.”

pplpleasr x Fortune Magazine

Easter Eggs and Smart Contracts

Just as pplpleasr did with her famous Uniswap v3 teaser video, the Fortune Magazine NFT art will be full of easter eggs and references to influencers in the crypto space like CryptoCobain and Loomdart.

The drop will feature 256 standard editions available to purchase for 1 ETH each. Three additional special editions will also go up for auction, featuring a custom smart contract from the NFT production company Manifold. The custom smart contract is designed so that if any of the featured public figures in the piece win purchase the piece using their public wallet, the NFT will change to more prominently feature that person.

Fifty percent of the profits from the drop will go to charity.