Coinbase & Ledger: Streamlining Crypto Access for New Users

Coinbase, the leading onramp and infrastructure provider for on-chain builders, has partnered with global digital assets provider Ledger to help streamline the crypto purchasing process and increase the accessibility of crypto to new users.

The partners say together they can bring accessible, seamless and secure purchases to crypto users, creating easier pathways for the exchange of self-custody.

Indeed, this latest collaboration builds on an existing partnership between Coinbase and Ledger, which has been in place since 2023 and acts upon a joint mission to launch services focused on seamless purchases in 2024.

Crypto for all with Coinbase and Ledger

Per their latest collaboration, Coinbase Pay’s functionalities are now integrated into the Ledger Live app, enabling users to transfer existing crypto holdings and conduct transactions directly, via mobile or desktop.

Ledger says this has significant benefits for its users by facilitating the direct receipt of crypto purchases on their Ledger devices while allowing customers to keep their preferred payment methods on Coinbase, whether it be Visa, Mastercard or an automated clearing house.

This represents a seamless upgrade in transferring crypto assets for both Ledger and Coinbase’s customer bases, which was previously a cumbersome process that could result in potential errors, particularly for new users and those starting out in crypto assets trading.

Ian Rogers, Ledger’s Chief Experience Officer, says: “Coinbase and Ledger are two of the only companies in crypto for longer than ten years, and it’s already the case that we share both values and customers.

“Both Ledger and Coinbase are focused on making crypto easy to use and keeping consumers secure. Now Coinbase users can easily buy crypto right within Ledger Live, and Ledger users can easily buy with Coinbase.”