Being added to the regulator’s list allows BNXA UK VASP to provide crypto services to U.K. clients. The company’s general manager, Brinda Paul, was until February also the director of compliance at Melbourne, Australia-based Banxa, whose shares trade on the Toronto Stock Exchange, according to her LinkedIn profile.

Banxa provides fiat-processing services for customers of crypto exchanges including Binance and OKX – neither of which has FCA crypto approval – handling identity verification and transactions.

Companies wishing to issue promotions to U.K. customers need to either be registered with the FCA or get their promotions approved by an authorized firm. Being registered, however, doesn’t automatically give firms the right to approve other companies’ promotions. Some unregistered firms had to respond to the rules by withdrawing services from certain clients. Binance, for example, decided to stop accepting new U.K. clients and has faced trouble finding eligible firms to approve its ads.

Banxa had not responded to a request for comment by publication time.