This is where Petersen comes in as SVP for Paysafe’s Ecommerce and Partnerships division, helping the company generate revenue across retail, hospitality, entertainment and, of course, the business’ crypto division. 

“With Paysafe’s diverse payments offering, my team’s focuses are broad – selling our merchant acquiring solutions, digital wallets, eCash products, and local payment methods (LPMs), which of course includes crypto payments.

“We also have a dedicated team of partnership managers that align with partners to provide integrated payment solutions to their merchants and consumers.” 

She adds: “As a company, Paysafe is very committed to promoting corporate social responsibility (CSR). With that ethos in mind, it’s interesting to note the solid demand for crypto payments from charitable organisations, an important vertical for Paysafe.

“The trend is perhaps unsurprising, considering the strong correlation between crypto ownership and high-net-worth individuals, who are commonly also very active as charity donors.”

Petersen says: “Regardless of specific demographics, crypto is a user-friendly and frictionless way for consumers to not just donate but to make every other type of payment.”

In 2024, Petersen shares, Paysafe will continue its growth in the acquiring space and in particular expand its wallet products and services. “This year a major focus will be developing bespoke digital wallet solutions according to the particular needs of customers.”

She explains: “A significant example of this is the demand we’ve seen from clients for employer wallets, which provide an alternative to paying employees through a payroll service.

“Companies or merchants can pay employees by depositing their salary into the wallet directly, so the employee can access the funds immediately from their own wallet account.

“Employees can also choose to keep funds in their wallet account, convert them into different currencies, or carry out a wide range of other online transactions.

“From paying employees through an employer wallet to card payment processing and crypto donations to charities or using crypto to fund an FX trading account, a payment is the start of every consumer experience,” says Petersen.

“As we start 2024, we’re strongly focused on ensuring that, when it comes to all types of transactions and payments, everything ultimately starts with Paysafe.”